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With the onslaught of marketing campaigns geared towards Internet users, viral marketing has paved the way and has become one of the top methods used in advertising.

The principle behind the success of viral marketing is the number of users reached through the campaign. There are several viral marketing techniques that can be applied for an advertising campaign to succeed. Take a look at the following:

1. Creating viral marketing awards.

Creating viral marketing awards help both the companies and users by creating even more users. Awards in viral marketing help innovate the industry more and bring out more effective marketing techniques.

2. Distributing  free software.

Anything useful and free gets an instant “fan base” on the Internet. Provide online users with any software that they need for free – even for a limited time – and they will surely grab it.

When using a free software, you can run the program to suit any application, check the flow of the program to learn how it works, make improvisations and have the right to distribute the software for free.

3. Providing free email account.

This is what Microsoft did to initially launch Hotmail. They put in a “teaser” at the end of the free e-mail messages that they send out providing a link for users to sign-up for a free and private  e-mail account.

The word “free” has sparked the interest of online users, as well as the fact that this is something that online users really need. Soon, almost all Microsoft users signed up for  a free Hotmail account. This started the viral marketing fever.

4. Providing free web space.

Personal web logs have become all the buzz on the Internet.

There are companies now who are competing like crazy just to offer customers the lowest cost on directory listing and have the biggest space allotments.

This competition will benefit the users in such a way that they get their pick from a host of web space providers and have the greatest deal.
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written by admin \\ tags: SEO, traffic building, viral marketing techniques

Almost all webmasters or website owners are looking for ways to get better results from their websites. They wish to improve their site’s standing and get better rankings in search engines. This quest for improved results, known as search engine positioning, can be satisfied by following a few basic procedures.

Before you even begin, you have to realize that you are competing against hundreds, and in some categories, thousands of websites offering similar products and services. In the case of affiliate marketing, many of the competing websites may even be identical! If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.

Make Sure that your design is search engine friendly:

Your design may look good to your eyes, but it may also be the cause of you present difficulties and poor search engine positioning. How is that possible? Look at your web page using a text editor or the html view of popular editors such as Dreamweaver and Frontpage. On what line does your first line of copy begin? If your actual copy is pushed far down the page, it is more difficult for search engines to pick up the crucial information that would have helped you to improve your web page ranking.

If you have this difficulty, first take out all unnecessary spaces in the html code. If there are long strings of java script, put these in external files. Similarly, put style information in external Cascading Style Sheet files. Simplifying your table structure may also help. If this starts getting too complicated for you, then consult with a professional search engine positioning specialist or your web designer.
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written by admin \\ tags: better search engine rankings, SEO

Why your site banned by Google or put in Google Sandbox?

Google Sandbox

No one really knows for sure about that but the point is:
- Links pointing to your site gain more value the longer they are pointed at your site. Therefore, since new sites will only have new links, they will be in the sandbox by default while their links “age”.
- After a site is first indexed by Google a sandbox clock is triggered. Variables like content update frequency, site category, and quality of links pointing to your site will change the length of time you are in the sandbox.

Google Banned

- Cloaking

Cloaking is when you put text and links into the html of your web pages which is hidden from your human visitors, usually by making it the same colour as the background of your page. Hidden text tends to be stuffed with keywords (often, they are random but popular ones) in the hopes that people searching for “sex”, “drugs” and “rock ‘n’ roll” will stumble across this site on their quest.

Cloaking is a waste of time. Search engines are wise to it, and it will annoy your visitors too, because highlighting the visible text on your page will result in them finding your dirty secret as well.

- Over-Enthusiastic Keyword Usage

You’ve been told that search engines like text with lots of keywords, so you write a page of keywords and post it on your site, somewhere you hope your human readers won’t find it. Wrong. Firstly, if it’s not linked well to the rest of your site, Google won’t take much notice of it anyway, and secondly, too many keywords is worse than too few: it can result in a blacklisting.
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written by admin \\ tags: google pagerank, google ranking, google sandbox, SEO, Site Promotion, Website Optimization

As websites age, they will naturally gain popularity. For the newly born websites, they are at a slight disadvantage. Fortunately, the SEO playing field is very fair amongst all competitors. Here are some things you can do to spice up the traffic and rankings.

Unique Content
Although I cannot promise anyone, it would make sense that this rule applies in the far future also. The quality of content will almost always have a decent if not huge impact on the ranking of your website. The amount of content matters, but even more so is the relevancy of the content on your website. For low cost ideas, try hiring ghost writers or college students. Some websites only have a message boards loaded with people using it to their advantage. These sites are very lucky to have other people generating content for them for free. Pages with only keywords and no real usable content will often get your website blacklisted. This doesn’t mean you have to be a master at writing to develop the content for your site. Not unless the search engines become so sophisticated later on.

Links
Having internal pages linked within your website is a good idea. Linking to other websites won’t help your ranking nearly as much as having other websites linking to yours. Some people try to build a community of sites, and have them linked to each other. Others submit their sites to online directories such as Yahoo! Directory and the Open Directory Project. This helps your startup site a little bit but not nearly as well as it used to.
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written by admin \\ tags: Alexa Ranking, back links, backward links, google ranking, Search Engine Optimization, SEO

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25/2000 x 100).
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written by admin \\ tags: Search Engine Marketing, Search Engine Optimization, search engine optimization article, SEO