In creating a Google AdWords campaign, advertisers often spend most of their time creating their ads and researching their keywords. There is often little or no thought to where the surfer will be sent when the ad does its job and generates a click.
Often advertisers send the surfer to the home page of their website, hoping the website will do the rest of the work. These advertisers are neglecting a very important part of their AdWords campaign: the landing page. A good landing page is just as important as a good ad, good keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and profitable.
When creating your landing page remember to make it specific to the ad that is sending the traffic. As with everything else, the landing page must be highly targeted. If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that. There is nothing worse than having a customer who is ready to buy but can’t.
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\\ tags: CPC, pay per click advertising, ppc, Search Engine Marketing
If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.
However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25/2000 x 100).
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\\ tags: Search Engine Marketing, Search Engine Optimization, search engine optimization article, SEO
Let’s face it; we are a society of big spenders. We spend billions of dollars per year on everything from fast food burgers to trendy cars. However, the fact that we spend big doesn’t mean we don’t have an eye towards saving. As a matter of fact, quite the opposite is true. We like to save money nearly as much as we like to spend it and the vast majority of consumers are all too happy to take advantage of coupons, deals, and discounts.
It’s funny how times have changed. In days gone by, it was moms and grandmas who diligently used coupons and scouted for promotional discounts. Those women sure knew how to save a buck. Today, men and women alike search for and take advantage of coupons, coupon codes, and discount offerings. In fact, even children are getting in on discount hunting. After all, toy stores, game shops, and fast food chains offer quite attractive promotional deals. Some discounts are so good that even the tiniest tikes can spend their allowance money and still have some left to save.
The advent of online coupons has revolutionized bargain hunting. Many people, who cringe at the thought of clipping coupons, are all too happy to search for coupons, discounts, and incentives online. Searching the Internet for coupons requires surprisingly little effort and even the busiest consumers manage to find time to look for money-saving promotions. In fact, there are many consumers who simply will not make purchases unless they can find online coupons or deals to help them save some cash.
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\\ tags: building natural search engingine traffic, Internet Business, Search Engine, Search Engine Marketing, Search Engine Optimization
Make offers to improve the quality of your site and post New Unique Content to your website but who makes your’s can be the experts?
Check your Google Page Rank. To do this, you need to install the Google Toolbar — you can get it at http://toolbar.google.com
Although Google Page Rank does little more than tell you how many people link to a site, if the result is less than 2 or 3, you have a problem. (Internet ‘experts’ should know how to build their own page rank — shouldn’t they?)
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\\ tags: Internet Advertising, Internet Business, Internet Marketing, Search Engine Marketing, Search Engine Optimization, Seo Tools
Increase Your Website Traffic
Sometimes people try to make the process of optimizing their sites much more complicated than it is. Although we try to break things down into tiny bite-size pieces, everything we do really falls within three simple steps.
- Choose searched for niche key phrases for your titles.
- Provide your visitors with tons of unique content.
- Develop tons of high quality incoming links.
Are Outgoing Links Harmful?
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\\ tags: Link Building, Search Engine Marketing, Search Engine Optimization, Seo Optimization
