There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.

- Reach more people
When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.



-Free Advertising
Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site’s link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.

-Gain High Search Engine Ranking
Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

-Increases Link Popularity
Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

-Optimizes your site for improved search engine ranking
By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

-Establishes a Good Impression and Reputation
By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

-Enhances your credibility through references and testimonies
Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business

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It is true enough that affiliate marketing is financially rewarding.  People who have gone through everything to be able to succeed in this business are reaping the seeds that they untiringly sowed.  Many of them enjoy the kind of existence that was not possible for them to have had under ordinary circumstances.  Having gone through the A-Z of affiliate marketing, however, these people are the ones who know that while such business is lucrative, there is absolutely no easy money in it.

Ignorance of this fact is one of the main reasons why there are people who fail miserably in the internet business.  There are those who believe in myths concerning the easy money involved in systems such as affiliate marketing.  They do not know that there are those who have wasted time, effort and too many resources in trying to pursue the life of ease that they believe this business will give them.  And so they go into affiliate marketing armed with nothing but myths and fantastical notions of wealth swimming in their consciousness, never realizing that they bound to make mistakes that would prove to be their downfall.

What may be the reason why in businesses such as affiliate marketing, many are called but few are chosen?  Perhaps the answer lies on the fact that many affiliates make mistakes that result from their ignorance of facts concerning how the entire business runs.  Affiliate marketing is not as simple as an affiliate promoting a merchant’s wares through his website and getting paid for it.  It is also about knowing the market and the customers at hand.

Discovering what the most common mistakes affiliates make can perhaps dispel the gloom about myths surrounding affiliate marketing by correcting some wrong notions about it.  It might also be able to make those concerned understand that like any other business, there are dos and donts involved in this one if they want to make each of their steps count.  The first common mistake affiliates make is their lack of knowledge concerning principles involved in their business.  This refers to the affiliate’s knowledge of search engines in particular.

Affiliate marketing involves advertising, and advertising through the internet could not have been better without the existence of search engines.  What every affiliate has to do is to make these search engines his best friend through studying search engine optimization closely.  This way, he is able to know what to do in connection with building a better website to ultimately use for his business.

The second is that affiliates make the mistake of stuffing their sites with banners that do not provide enough information about the product at hand.  The best way to battle this mistake is to provide good content hand-in-hand with such banners.  It is important for customers to know and understand the features of a product, and good content will be able to help them realize this goal.

The third is that there are affiliates who make the mistake of promoting only one product.  Consequently, customers are not given enough options to choose from.  There is also the risk of generating fewer sales as compared to having more options for customers ponder about.  It is always better to give them a few better alternatives than to give them only one.

The fourth is that there are affiliates who make the mistake of promoting too many products.  As a result, customers are confused and end up beyond making a choice.  It is perhaps good to give them only the best choices.  This is because it is ultimately up to them to judge which one is the best for them to patronize.

All in all, affiliates that are doomed to fail in this business are those who do not exert enough effort to understand everything involved in the industry that they are in.  Knowing their path step by careful step will prove to be beneficial to them, as there is no other way to succeed than to go through any path slowly but surely.

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The tactics that will help you reach your goals may be completely different than the tactics that are right for another Website.

But you can check this what tactic you can use for your website taken from many source at Internet :

1. Get ranked at the top in major search engines, and practice good Search Optimization Techniques.

2. Dominate your marketing niche with affiliate, reseller, and associate programs.

3.  Write and distribute articles available for free republication — Provides a “sample” of your writing or knowledge and creates inbound links to your Website.

4. Write and publish your own ezine — Develops a list of interested prospects and provides a way to communicate directly with subscribers.

5. Start with a web promotion plan and an effective web design and development strategy.

6. Learn to use Email Marketing Effectively.

7. Distribute Website or newsletter content via RSS (xml) feeds — Provides a way to reach prospects without email and creates more ways for potential prospects to find your Website.

8. Start an ongoing SEO campaign — Improves organic search engine rankings and increases number of visitors.

9. Request an analysis from an Internet marketing coach or Internet marketing consultant.

10. Build a responsive opt-in email list.

11. Publish articles or get listed in news stories.

12. Blog — You can easily share thoughts and resources up to several times a day.

13. Audio message on Website (With start and stop under visitor control) — An additional way to verbally communicate your message.

14. Show others’ advertisements on your Website (examples: AdSense or Yahoo! Publisher Network) — Adds a source of revenue for you and more research options for your visitors.

15. Implement a customer loyalty program — Increases repeat purchases and builds a more loyal customer base.

16. Offer a gift with certain orders over a certain amount — Increases average order size.

17. Write press releases to announce important news — Spreads the word about your business and creates additional avenues of contact with those interested in your industry.

18. Hold an online chat — Interactive way to communicate with prospects and draws visitors to the site.

19. Launch a direct-mail campaign, sending 3 to 6 postcards – spaced a week or so apart – to prospects – Draws new visitors to your Website.

24. Partner with other online businesses by mentioning each other’s products/services in your ezine Websites — Opportunity for synergies between businesses.

20. Launch an affiliate program — Creates a sales force for your product.

21. Offer different versions of your product — Provides a “tiered” choice for customers.

22. Participate in others’ affiliate programs — Develops an additional source of revenue and expands your product offerings.

23. Open a merchant or third party processor account — Increases your ability to take payments online and improves customer service.

24. Offer free shipping — Improves customer service.

25. Have a limited-time offer — Encourages customers to buy now rather than later (or never).

26. Conduct a workshop or class — Builds credibility and attracts prospects.

27. Add testimonials to your Website — Helps establish credibility and shows experience.

28. Participate in interviews — Displays your expertise and attracts new customers.

29. Study your competition — Helps you understand what is happening in your industry and better address important issues and needs.

30. Launch a pay per click advertising campaign — Attracts new prospects to the Website pages you want.

31. Hold a teleseminar — Provides a way to attract potential prospects and customers get to know you better.

32. Put a “refer-a-friend” link on every page — Reminds people to tell others about your site and encourages viral marketing.

33. Set up an autoresponder course — Is a value-added service to visitors and increases exposure to your product and Website.

34. Continually split-test your sales page(s). Change a single element (headline color, for example) and test against the current version. Replace anytime you get a page that converts better than the current – Over time, this dramatically improves profit.

35. Develop a mailing list of “hot prospects” and send them a brochure about your Website — Improves awareness and attracts new customers.

36. Communicate your URL and tag line at every point of contact with customers and prospects — Increases awareness and interest; improves recall; and attracts new customers.

37. List your Website in appropriate directories — Provides more points of contact with potential customers, helps search engine rankings.

38. Install a “bookmark this page” script on each page — Encourages repeat visits.

39. Improve a marginal product — Increases sales and provides an additional opportunity to communicate with customers.

40. Provide a “co-branded” product or service — By partnering with another Website to create a new product, improves both businesses .

41. Offer a contest — Provides additional “stickiness” and encourages repeat visits.

42. Become active in online forums and groups — Establishes you as an authority on your subject, improves credibility, and increases points of contact with potential prospects.

43. Move your primary call-to-action “above the fold” and test different page positions — Can dramatically improve Website conversions.

44. Install live customer service on site. Staff with knowledgeable people so potential customers can get immediate answers – Improves customer service and conversion rates.

45. Develop different versions of your products (example: print book, audio book, ebook, etc.) — Meets needs and preferences of customers in more ways.

46. Write and publish online press releases.

47. Facilitate and run contests and giveaways via your web site.

48. Blog and interact with your visitors.

49. Rewrite sales page(s) — Increases conversion rates for your product.

50. Test different Website configurations — Improves conversion rates and profit.

51. Send postcards or notes to Website customers/visitors via “snail mail” — Additional point of contact improves conversions and recall.

52. Add a signature to your email — Increases exposure to your site and communicates your marketing message.

53. Spend one hour each day on prospecting new customers or visitors — Spreads the word about your product/service/Website and improves awareness.

54. Offer a podcast — Recipients can listen to the mp3 file while away from their computers. A way to verbally communicate with prospects.

55. Online radio show — Attracts visitors to your Website on a regular basis and is a way for visitors/listeners to know the “personality” behind your Website.

56. Survey visitors as a research method — Helps you understand the needs and problems of your visitors.

57. Include a daily (weekly, monthly) interactive survey for visitors — A way to make your Website “stickier” and is a reason for repeat visits.

58. Provide a discount coupon, available only online, and advertise it offline Pulls new and repeat visitors to your Website.

59. Offer a free ebook that you wrote/developed and allow reprints — Creates a viral marketing effect and provides a sample of your work.

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1. Brochures – Brochures are a great marketing tool because you can provide a lot of information about you and your business. Contact your local Chamber of Commerce and other businesses to see of you can put out your brochures.

2. Newspaper Ads – Run classified ads in some local or not so local newspapers. Remember these points when writing your ads:
You must get the reader’s attention.
Once you get their attention, you must keep them interested.
Turn their interest in desire for your products.
Give them a call to action!



3. Radio Ads – Check with popular radio stations to see what they charge for a short ad and make the ad pop as much as possible.

4. Promotional Items – Have your URL printed on caps, t-shirts, sweatshirts, etc. and give them to as many people as you can to wear. This can be very effective in getting your business known.

5. Postcards – Postcards are very cost effective and versatile. You can announce new items, offer special deals, promote a special business event or announce your website and what types of products/services you offer.

6. Offline Networking – Join your local Chamber of Commerce. Get involved in business clubs and groups and talk about your business whenever possible.

7. Car Signs – These are great products because they allow you to advertise your business wherever you go – family outings, running errands, visiting family, etc!

8. Business Cards – Design your business card wisely. They are no longer just for listing your name and address! Have your business card double as a coupon or gift certificate. Hand them out whenever the opportunity becomes available.

9. Flyers – Distributing flyers is a very affordable way to market your online business. Be sure to specify what service/product you offer and use incentives to get people to ACT NOW. You can also encourage people to pass the word if your products/services can help anyone they know. Parades and other public events are great opportunities for handing out your flyers.

10. TV Ads – TV ads are a bit more expensive but if you have the budget it would definitely be worth looking into.

11. Coupons – Print out coupons and hand them out wherever and whenever you can. Offer special deals, sales discounts, etc. This can lead to many sales and a larger customer base.

12. Freebies and Samples – People love getting things for free. Offer small items as free samples. You have seen grocery stores do this many times. Give a free sample of a good product and you will get more sales!

13. Letterheads – Have your business name and URL on everything that gets mailed out of your office/home. You never know who will be reading it and if they might take an interest in your products/services/opportunity.

14. Catalogs – If possible, have catalogs made and distribute them as much as possible. Use direct mail as well, if you can. Offer x amount of dollars off their first order or a free gift with first order.

15. The Yellow Pages – Get listed in the Yellow Pages so more people can find out who you are and what you offer!

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