Jun 22

Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.

The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.

1. Content
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the “SERP’s” (Search Engine Results Page) in a methodical as well as ethical manner.

2. Analyze Web Logs.
Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.
Continue reading »

written by admin \\ tags: , , ,

Jun 08

One of the keys to ranking well in the major search engines Google, Yahoo!, and MSN is having lots of links to your website. But sometimes it’s challenging to get those links – while once trading links was the way to do it, today it’s hard to get those links with quality websites. This is partly because there’s not a lot of room on those websites anymore, but it’s also because reciprocal links, the way backlinks used to be arranged, aren’t as attractive to the good sites. You get much more out of a link to a more popular site than they get out of a link from yours.

But if you offer something in exchange, your odds of getting that link go up a lot. The currency of exchange on the Internet is knowledge – quality website content. That’s why many webmasters are turning to article submission services to promote their websites.

Using Articles to Get Links

Original articles placed on other websites are a fantastic way to get links back to your site. Not only do original articles showcase your knowledge and skills, they also include something called a “resource box” at the end. This box contains your name with two or three lines of information about you and your business, and a link back to your website formatted in any way you wish.
Continue reading »

written by admin \\ tags: , ,

Apr 25

These days, business competition is very tight and it also happens on internet and online business. With thousands of competitors, you need to make sure that your online business always stays ahead on the competition. You need to master the online business strategy and use the latest techniques to get a greater chance to win the competition. With the dynamic and fast developed technology and online business practices, it is going to be easy for your business to be left behind if you make the wrong decision or use the wrong strategies.

It can’t be denied that for all online business, traffic is very important. You need to create high traffic on your internet business website to get higher chance for prospective customers, more ads prospect, and create more money. Search Engine Optimization (SEO) is a very popular term in online and internet business. SEO is used to optimizing website relevance on search engine result. It is a fact that most website visit is navigated from search engine result and with SEO; your website will be on the top result on popular search engines. One of the leading SEO services with the best reputation is Submit Edge. This is an ethical SEO firm offering the best SEO services with the latest and most advanced techniques. They have outstanding expertise and experience to help your online business to reach the top position on the competition.
Continue reading »

written by admin \\ tags: ,

Jan 28

The natural one-way links.

This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the “intent” of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have more than 10-15% of your overall links coming from them. Don’t overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you site many natural one-way links, at a natural speed of growth. This combination of type and speed is very beneficial. Look for sites that would benefit from offering users your content.

Linkbaiting, or link bait.

This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the “bait” you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.

Paying for links, or paid links.

These links can have great short-term search benefits. These are good mainly for sites that have tons of pages with content, and have been well established online for years. In addition, these sites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, like any other, is age. And the latest “Google Slap” effect were sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying.
Continue reading »

written by admin \\ tags: , , , , , , , ,

Nov 11

Positive Ranking Factors
1. Keyword Focused Anchor Text from External Links
2. External Link Popularity (quantity/quality of external links)
3. Diversity of Link Sources (links from many unique root domains)
4. Keyword Use Anywhere in the Title Tag
5. Trustworthiness of the Domain Based on Link Distance from
Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)
Continue reading »

written by admin \\ tags: , , , ,