Jun 27

PageRank is Google’s way of determining a website’s worth based on the number of incoming links it has. Essentially, Google counts the number of links pointing to the site and interprets it as confidence votes. Simply put, the more votes for a site, the worthier the site is in the eyes of Google.

Website Ranking

During the years that the web was emerging, numerous sites that have industry-specific content were continuously being added to the web daily. Web surfers or searchers had very few tools to locate these sites which they knew existed but had no idea on how they can be accessed. The birth of Yahoo provided some relief as it organized its directory listing by classifying each site it discovered and likewise embedded a search engine in its site. This started the use of keywords existing in the database for site searching. Other search engines followed suit with the search trend and relied heavily on Meta tags to classify the relevance of a website based on keywords found in the tags.

Everything seemed to work out just fine until site owners and webmasters realized the potential of embedding industry specific keyword phrases in their Meta tags and other site codes to manipulate higher rankings in search results. Search engines started getting cluttered with sites that spammed their content with the abuse of relevant keywords. Most had the keywords but had poor content. The credibility and relevance of search engines were being challenged so they had to think of a way to offer a more refined output to users.

Google saw the problem which conventional search engines had to face in this situation. It recognized the fact that as long as the control of relevance remained with webmasters, the ranking results would continue to be contaminated with the presence of high ranking sites that artificially inflate their keyword relevance. By the very nature of the web, it is accepted that the web is based on hyperlinks where a site is largely measured by its linkage to prominent sites and the number of links it has. There is the assumption that a site is good and important if more sites link to it.
Continue reading »

written by admin \\ tags: , ,

Feb 02

Why your site banned by Google or put in Google Sandbox?

Google Sandbox

No one really knows for sure about that but the point is:
- Links pointing to your site gain more value the longer they are pointed at your site. Therefore, since new sites will only have new links, they will be in the sandbox by default while their links “age”.
- After a site is first indexed by Google a sandbox clock is triggered. Variables like content update frequency, site category, and quality of links pointing to your site will change the length of time you are in the sandbox.

Google Banned

- Cloaking

Cloaking is when you put text and links into the html of your web pages which is hidden from your human visitors, usually by making it the same colour as the background of your page. Hidden text tends to be stuffed with keywords (often, they are random but popular ones) in the hopes that people searching for “sex”, “drugs” and “rock ‘n’ roll” will stumble across this site on their quest.

Cloaking is a waste of time. Search engines are wise to it, and it will annoy your visitors too, because highlighting the visible text on your page will result in them finding your dirty secret as well.

- Over-Enthusiastic Keyword Usage

You’ve been told that search engines like text with lots of keywords, so you write a page of keywords and post it on your site, somewhere you hope your human readers won’t find it. Wrong. Firstly, if it’s not linked well to the rest of your site, Google won’t take much notice of it anyway, and secondly, too many keywords is worse than too few: it can result in a blacklisting.
Continue reading »

written by admin \\ tags: , , , , ,

Feb 01

As websites age, they will naturally gain popularity. For the newly born websites, they are at a slight disadvantage. Fortunately, the SEO playing field is very fair amongst all competitors. Here are some things you can do to spice up the traffic and rankings.

Unique Content
Although I cannot promise anyone, it would make sense that this rule applies in the far future also. The quality of content will almost always have a decent if not huge impact on the ranking of your website. The amount of content matters, but even more so is the relevancy of the content on your website. For low cost ideas, try hiring ghost writers or college students. Some websites only have a message boards loaded with people using it to their advantage. These sites are very lucky to have other people generating content for them for free. Pages with only keywords and no real usable content will often get your website blacklisted. This doesn’t mean you have to be a master at writing to develop the content for your site. Not unless the search engines become so sophisticated later on.

Links
Having internal pages linked within your website is a good idea. Linking to other websites won’t help your ranking nearly as much as having other websites linking to yours. Some people try to build a community of sites, and have them linked to each other. Others submit their sites to online directories such as Yahoo! Directory and the Open Directory Project. This helps your startup site a little bit but not nearly as well as it used to.
Continue reading »

written by admin \\ tags: , , , , ,