Cost-Per-Action
CPA then seems to offer the best guarantee for advertisers. After all, with such a set up, the advertiser only pays when the prospect has performed a specific action such as registering or requesting information. And just to be explicit, the upside of this is that an ad can be displayed and clicked on many, many times with no cost to the advertiser. The problem here is that now all the risk has been shifted to the publisher since they now must give up their ad inventory and hope that the advertiser’s message is compelling enough to result in “actions”.

Cost-Per-Click
CPC sits in the middle of the online pricing spectrum. It involves risk from the advertiser’s side in that they pay for every click on their ad. This forces them to make sure that the ad is relevant to what is being offered so that a click has a good chance of turning in to an action. At the same time, the publisher takes on the responsibility of displaying the ad in appropriate places so that it will receive clicks. No clicks, no revenue. It’s a very simple formula for both sides.

This sharing of risk and the simplicity in measuring performance is why CPC has become so popular. It has been so wildly successful that Google generates most of it’s billions in revenue by playing the middleman between advertisers and publishers. In the case of the ads on the search engine results, Google actually is the publisher. An entire industry has sprung up around this model where big name companies pay search engine marketers to handle their advertising campaigns. These CPC campaigns are so successful that there has been a measurable shift in advertising spend with more and more going toward the online world.

The one problem with cost-per-click type ads is that they’re subject to click fraud. That is, it is possible to build networks of people that click on ads with no interest in the product or service being sold. The motivation behind such activities can be to drive up advertising costs to force certain companies off the playing field or it can be an attempt to generate revenue by clicking on ads that appear on a publisher’s site that is involved with the fraud. Still, Google has done a good enough job of combating this fraud that there has yet to be any sign of slowing in the number of advertising dollars being pumped in to CPC.

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Since the beginning of CPA networks, people have been having a hard time getting accepted into them. If CPA network won’t accepted you now, they won’t to accept you after you trick them and begin running their campaigns. These accounts get banned within a few week anyways.



So what does it take to joint a CPA networks

Well, each CPA network has different requirements, which will be based on exprience levels and requirement differences.

What kind of exprience do you need?
All CPA networks require some sort of affiliate marketing exprience. Some CPA companies require you to be a part of Other CPA networks, and some only require general affiliate marketing exprience.

Most important you must have a website or blog, which has been built even if for the sole purpose of setting up and running CPA campaigns.

To upgrade to a higher level CPA network, you may be required to give references from other CPA networks so you’ll want to be approved for as many CPA networks as possible. And preferably showing some earnings to the networks you’ve benn approved for.

Who’s allowed to joint?

Unfortunately, because of the high rates of fraud in China and India, many CPA networks now reject the applications from these area automatically.

If you do wish to work with the CPA network and have exprience, but live in one of the blacklist countries all hope is not loss. After you get rejected send the CPA network an Email. Or better give them a call. They will always consider your application, especially since the rejection automatic. You should have some reference from other CPA networks and some landing pages showing your exprience.
And that’s about it. No “how to get approved by tricking a CPA network” scams. It’s that simple.

So what’s the “secret” to getting Approved?

Call Them! Calling the CPA network will speed up your approval process, as wel as show some initiative. After all an internet marketer who’s affraid of being aggresive and pursuing their goals aren’t the kinds of affiliate CPA networks want representing them.

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