Mar 05

Solid Traffic With Backlinks

Online Marketing, Seo Tools, Website Optimization No Comments »

Many coaches put up web sites with the hope of getting clients from the Web. What usually happens is they get nothing.

Here’s the reason.

A web site isn’t an ad. No one “peruses” web sites in some “web site newspaper.” In fact, no one will go to your site unless you specifically invite them. A web site actually needs advertising.

You need to build traffic to your site.

There are a lot of great ways to do this and one terrific way is with backlinks.

What is a backlink?

A backlink is a link FROM another site TO your site.

For example, if you are a member of  forum, and someone is looking for a forum, then it is possible that this person sees your listing in the “Find a forum” section and clicks a link to your web site.

This is a backlink from forum to your site.

Backlinks are also referred to as “in-bound links” and sometimes can be called “reciprocal links.”

Many of the links that coaches have on their web site are designed to take visitors from the coach’s web site to other web sites. These are usually located in a link section or a resources section. These are also called “forward links” or “outbound links.”

The important thing to note is that a backlinks bring visitors TO your site. Once visitors come to your web site, you can turn them into clients, product sales, newsletter subscribers, commissions and more.
Continue reading »

written by admin \\ tags: , ,

Feb 16

How to Create a Solid Backlink

Online Marketing, Seo Tools, Website Optimization 2 Comments »

Many times your site will get backlinks without you asking for them. This article doesn’t go into those kinds of links. Instead, we focus on the links you can control and specifically request.

Additionally, this article doesn’t go into backlinks from paid advertising like Google ads. Those kinds of links often don’t carry much value in the eyes of search engines.

A solid backlink has three components.

By “solid,” I’m referring to a backlink that not only brings you traffic from someone clicking it but also brings the added value of enhancing your search engine rankings.

The three components are:

1. Choose good places to put links
2. Make it scrumptious for search engines
3. Make it irresistible to prospects

1. Choose a good place

There are a limitless number of web sites you can get linked from. They can range from general web site directories to coaching organization web sites to individual blogs.

Here are the main things to consider:

First, put your link in front of your target audience. Request backlinks from web sites that have the same target audience as you.

Next, choose web sites that are credible.

When credible web sites link to you, search engines will recognize it. They will give your site more “worth” and higher rankings.

For example, a link from a “quick and easy to set up” web page at myspace.com won’t be as valuable as a link from the home page of the “well established” msn.com.

Thirdly, place your link on web sites that get a lot of traffic as opposed to web sites that get very little traffic.

BUT … keep in mind that web sites with low traffic can be valuable if their audience is the same is yours.

Finally, choose web sites that display your link prominently.

Take a look at where your link will be positioned on the page. A link at the top of an easy-to-view web page is better than a link at the bottom of a long-and-busy page.

It’s better because it will get more clicks and search engines give more “kudos” to links towards the top of a page than at the bottom, generally speaking.
Continue reading »

written by admin \\ tags: , ,