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Nov 23
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A link is essentially a free advertisement on someone else’s site pointing back to yours. So when submitting your link information, write it like a well-thought-out advertisement. Here are some guidelines.
1. Give your link text some length — at least two sentences. If all “link pages” consisted of a short paragraph or two instead of five or six words, these link pages would have “content” and be more valuable. Most webmasters want substance (content) instead of one or two word descriptions. This will also make your listing stand out from the crowd.
2. Pack your link text with your most important keywords. You don’t have to “hype” you site. Just pack your description with your most important information. This is called creating a keyword-rich “context”.
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