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Marketing is one of the most important business factors.  Now we talk about effective marketing strategies that have helped yourmarketing development, and hope will help your business too.

Here are  effective marketing strategies (good and bad – expensive and cheap).

- Create a directory of web sites on a specific topic.

Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director’s home page. This technique will get lots of people to link to your web site and give you free advertising.

-  Pop-ups

Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they’re all about. This is an internet advertising method that you can do without.

Fly ads are derivatives of pop-ups which are also equally irking to the visitors.

- Pod casts.

Broadcast is to TV as pod cast is to internet. It’s one sophisticated internet advertising method that can somehow hamper your budget. But if you’re thinking results, pod casting is worth the money.



- Paying the search engines.

How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. Expensive, yes, but if we’re talking about Google and Yahoo search engines here, then don’t give it a second thought.

This is associated with another internet advertising method: the pay-per-click system.

- Blogging.

Go along the bandwagon and blog about your website. This is an internet advertising method that is popular as of the moment, so you never have to worry that this will never spur outcome. All you have to do is sign up for a blogging account, post and voila! You don’t even need to pay!

- Submit to not-so-big search engines.

This is cheap and dependable. If you submit your site to smaller search engines, you have bigger chances to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this internet advertising method might just be the right one for you.

- Text links.

Let someone text link your site and return the favor, you can do with free by yourself or paid text linkt ads .

- Offers free bonus

Do you have a product or service that doesn’t sell good? Offer it as a free bonus for someone else’s product or service. Get free advertising by placing your web site or business ad on the product or in the product package.

- Trade autoresponder ads with other businesses.

If both of you send out information with auto-responders just exchange a small classified ad to put at the bottom or top of each other’s autoresponder message.

- Start a free tip line.

Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message.

- Exchange content with other web sites and ezines.

You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

- Offer to insert ads into your product package for other businesses.

Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience.

- Offer a free daily class in your web site’s chat room.

The class should be related to the subject of your business or web site. This will get people to visit your web site everyday.

- Place different emotional response ads

You can give different emotional response ads for the same product or service all over your web site. One ad may hit their hot button to buy more than another ad.

- Publish your e-zine in e-book format.

You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine.Your advertising revenue would increase because you could charge businesses for large color ads.

How would you like those  secret marketing tips? Hope above marketing strategies will increase your sales and marketing growth.

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written by admin \\ tags: Effective marketing strategies, Internet Advertising, Online Marketing