Categories
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This is the 3 categories is ccurrently use to advertise your business. The oldest is the cost-per-thousand (CPM) category. More recently, cost-per-click (CPC) stepped in to the ring and currently. And the newest is cost-per-action (CPA) which is still in its infancy.
A link is essentially a free advertisement on someone else’s site pointing back to yours. So when submitting your link information, write it like a well-thought-out advertisement. Here are some guidelines. 1. Give your link text some length — at least two sentences. If all “link pages” consisted of a short paragraph or two instead of five or six words, these link pages would have “content” and be more valuable. Most webmasters want substance (content) instead of one or two word descriptions. This will also make your listing stand out from the crowd. 2. Pack your link text with your most important keywords. You don’t have to “hype” you site. Just pack your description with your most important information. This is called creating a keyword-rich “context”.
Make offers to improve the quality of your site and post New Unique Content to your website but who makes your’s can be the experts? Check your Google Page Rank. To do this, you need to install the Google Toolbar — you can get it at http://toolbar.google.com Although Google Page Rank does little more than tell you how many people link to a site, if the result is less than 2 or 3, you have a problem. (Internet ‘experts’ should know how to build their own page rank — shouldn’t they?)
by Terri Seymour 1. Brochures – Brochures are a great marketing tool because you can provide a lot of information about you and your business. Contact your local Chamber of Commerce and other businesses to see of you can put out your brochures. 2. Newspaper Ads – Run classified ads in some local or not so local newspapers. Remember these points when writing your ads:
Positive Ranking Factors |
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